Welcome to Janel Cosmetics
Janel Cosmetics is an all-natural indie brand focused on bringing the playful side of your beauty to life.
After a years-long love affair with makeup and all things beauty-related, Jasmine Hawkins founded Janel Cosmetics in 2017. Like many young women, growing up Jasmine was teased. Makeup was one of the many tools that helped young Mrs. Hawkins to build self-confidence in the face of adversity. Accordingly, one of Janel Cosmetics’ goals is to empower customers - from all walks of life and all levels of skill - using our products to feel beautiful, confident, and strong inside and out. For Jasmine Hawkins, family is at the center of everything. Building the Janel Cosmetics’ brand is in part a commitment to empowering every customer, and also to the creation of a legacy of self-determination and excellence for her family - namely her children.
Janel Cosmetics focuses on producing cruelty-free, vegan, luxury makeup products for anyone who wants to feel beautiful. We are committed to creating the best product to make the outward expression of the exuberance and joy within your spirit possible. No matter the occasion, Janel Cosmetics will help bring the goddess in you out to play!
Welcome to the magical world of Janel Cosmetics, where you can embrace your mermaid tail!